Ramsey Library at UNC Asheville: MGMT 360 Entrepreneurship: Market & Consumer Research

REFERENCE BOOKS

The American Marketplace by New Strategist Editors
ISBN: 1885070608
Publication Date: 2005-06-01
Best Customers by New Strategist Publications (Editor)
ISBN: 1935114883
Publication Date: 2010-11-01
Household Spending by New Strategist Publications (Editor)
ISBN: 1935114905
Publication Date: 2010-11-01
The Hispanic Databook by David Garoogian (Editor)
ISBN: 1619250047
Publication Date: 2012-09-20
The Hispanic Databook takes a detailed look at this growing population and offers statistics on 15 topics for all 23 Hispanic origins. Raw data for this information comes from Census 2010. Our editors have spent countless hours working and reworking the numbers to present dozens of comparisons and configurations. In nearly 2,000 pages, researchers will find data for 1,264 places: 50 States, 525 Counties (population over 99,999) and 689 Cities (population over 49,999).

Suggested Databases for Consumer Research

OneSource
Resource discontinued as of 12/31/2017.
Please contact libref@unca.edu if you need help accessing alternate resources.
Statista
Provides access to statistics and studies gathered by market researchers. Statista includes information from more than 10,000 business and public information sources including trade organizations, scientific publications, and government sources on more than 600 industries. Statista also includes more than 3,000 market studies and 1,000 industry reports from Statista's own analysts.

American Community Survey
The American Community Survey is an ongoing survey conducted by the Census Bureau designed to provide timely data about housing and population characteristics on a continuous basis. As of 2005, the ACS provides annual data for areas of 250, 000 or more people.
American Factfinder
Includes results from both the American Community Survey and the Puerto Rico Community Survey. Thedata products include estimates of demographic, social, and economic characteristics of people, households and housing units (both occupied and vacant) for every state in the Nation, Puerto Rico, and most areas with a population of 65, and 000 or more.
AccessNC

Statistical Abstract of the United States -ProQuest
An authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States from 2013 to the present. Preceded by Statistical Abstract of the United States -U.S. Census Bureau
ProQuest Entrepreneurship
Search for "consumer spending"

Marketing Sites

ACSI Index (American Customer Satisfaction Index)
Co-produced by the U. of Michigan Business School and the American Society for Quality. Arranged by industry under "ASCI Scores".
Association for Consumer Research
Go to Search Proceedings Online on right sidebar for full-text access to all their conference papers.
Consumer Expenditure Survey
Bureau of Labor Statistics' info on spending by demographic cohorts.
GreenBook
Searchable worldwide for marketing research companies and services.
KnowThis.com
Comprehensive collection of marketing links. It is well laid out with beginning introductory-level material to move advanced topics
Market Segment Resource Locator
Resource links are a mix of commercial and non-profit. Most useful is the archive of Hispanic Marketing Weekly.
MLM Watch: A Skeptical Guide to Multilevel Marketing
Links to a variety of mostly critical articles, reports, and webpages.
Quirk's Marketing Research Review
This magazine's site has most of its content back to 1992 as well as many directories for locating marketing research firms.
Center for Retailing Studies
Texas A&M Center has archive of Retailing Issues Letter online back to 1995.
Surveys of Consumers
U of Michigan site has reports, tables, and charts including time-series data.
Monthly & Annual Retail Trade Data
US Census Bureau stats of sales and inventories for products and services including e-commerce. Some historical figures available.

CONTACTS

library@unca.edu

Asheville Chamber of Commerce

Asheville Office of Economic Development

Advantage West

Venture Asheville

ASAP

Blue Ridge Food Ventures

Mountain Bizworks

MARKET REPORTS

Due to the cost of marketing reports, they are often not available via our usual loan processes. Please contact library@unca.edu to discuss alternate information sources.

RESEARCH TIP

Information on some industries is very limited in business literature. Often contacting the relevant trade association can be your best bet for up to date information. Check the Encyclopedia of Associations for contact information.