SimplyAnalytics A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Census dating back to 1980, the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Points-of-Interest business directory providing access to over 5 million US business profiles. Additionally, users have access to the MRI-Simmons LOCAL consumer behavior marketing dataset, which includes data on over 8,000 brands, 450 categories and detailed lifestyle data. The Community Lifestages dataset is also available, enabling researchers to understand target locations or identify target markets. Data is largely available down to the block group level, and custom locations can be created. Note: access is limited to two concurrent users.