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D. Hiden Ramsey Library, University of North Carolina at Asheville

MGMT 360 Entrepreneurship: Market & Consumer Research

REFERENCE BOOKS

Suggested Databases for Consumer Research

Marketing Sites

MARKET REPORTS

Due to the cost of marketing reports, they are often not available via our usual loan processes. Please contact library@unca.edu to discuss alternate information sources.

RESEARCH TIP

Information on some industries is very limited in business literature. Often contacting the relevant trade association can be your best bet for up to date information. Check the Encyclopedia of Associations for contact information.