Ramsey Library at UNC Asheville: Mass Communication: Recommended Reading

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General Recommended Reading

Mass Communication: living in a media world
Ralph E. Hanson
ASU MAIN STACKS
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Women in Mass Communication
Edited by Pamela J. Creedon & Judith Cramer
GENERAL P94.5 W65 W67 2007

Recommended Viewing

Good Night, and Good Luck
DVD PN1997.C56 G66 2005
Outfoxed: Rupert Murdoch's War on Journalism
DVD PN4784 TO88 2004
Reporting America at War
DVD PN4784 W37 R46 2003
The Mean World Syndrome
DVD P96.V5 M4236 2010
The Best of See It Now
DVD PN4874 M89 B47 2005
The McCarthy Years
DVD PN4874 M89 M33 2005
This Reporter
DVD PN4874 M89 T45 2005

Photography Recommended Reading

Associated Press Guide to Photojournalism
Brian Horton
GENERAL TR820 H64 2001

Moments: Pulitzer Prize-Winning Photographs
Hal Buell
ASU MAIN STACKS
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National Geographic Photographs: The milestones
ASU MAIN STACKS
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Capture the Moment: the Pulitzer Prize photographs
Edited by Cyma Rubin & Eric Newton
GENERAL TR820 C35518 2001

Layout & Design Recommended Reading

The Newspaper Designer's Handbook
Tim Harrower
GENERAL Z253.5 .H27 1992

The Elements of Graphic Design: Space, unity, page architecture, and type
Alex W. White
GENERAL Z246 W56 2002
The Elements of Visual Style: The basics of print design for every PC and MAC® user
Robert W. Harris
GENERAL Z246 H37 2007
Making and Breaking the Grid: A graphic design layout workshop
Timothy Samara
GENERAL Z246 S23 2002
Looking Good in Print: A guide to basic design for desktop publishing
Roger C. Parker
GENERAL Z253.53 P37 1993
Identity: Building image through graphic design
Dianna Edwards & Ted Fabella
GENERAL NC1000 E39 2000
Logo, Font & Lettering Bible
Leslie Cabarga
GENERAL NC1002 L63 C33 2004
Designer's Handbook of Booklets & Brochures
ASU MAIN STACKS
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Film Recommended Reading

Video Production Techniques
Donald L. Diefenbach
GENERAL PN1992.94 D54 2008

Television Criticism
Victoria O'Donnell
ASU MAIN STACKS
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Career Opportunities in the FIlm Industry
Fred & Jan Yager
ASU MAIN STACKS
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Hollywood in the Neighborhood: Historical case studies of local moviegoing
Edited by Kathryn H. Fuller-Seeley
GENERAL PN1993.5 U6 H59135 2008
Driving Visions: exploring the road movie
David Laderman
GENERAL PN1995.9 R63 L33 2002

Journalism Recommended Reading

All The President's Men
Carl Bernstein & Bob Woodward
GENERAL E860 B47 1974

Associated Press Reporting Handbook
Jerry Schwartz
GENERAL PN4781 S395 2002
Careers in Journalism
Jan Goldberg
GENERAL PN4797 G58 2005
Copy-Editing: The Cambridge handbook for editors, authors, and publishers
Judith Butcher
GENERAL PN162 B86 1992
The Death and Life of American Journalism: The media revolution that will begin the world again
Robert W. McChesney & John Nichols
GENERAL PN4867.2 .M33 2010
The Elements of Journalism: What newspeople should know and the public should expect
Bill Kovach & Tom Rosenstiel
GENERAL PN4756 K67 2001b
The News Formula: A concise guide to news writing and reporting
Catherine C. Mitchell & Mark D. West
GENERAL PN4775 M66 1996
The Two W's of Journalism: The why and what of public affairs reporting
Davis Merritt & Maxwell McCombs
GENERAL PN4888 P6 M39 2004
Watchdog Journalism: The art of investigative reporting
Stephen J. Barry
ASU MAIN STACKS
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Commercial Media Recommended Reading

Strategic Public Relations Management: Planning and managing effective communication programs
Erica Weintraub Austin & Bruce E. Pinkleton
ASU/WCU
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The Publicity Handbook: The inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage: In print, online, and on the air
David R. Yale with Andrew J. Carothers
GENERAL HD59 Y33 2001
The Media Handbook: A complete guide to advertising media selection, planning, research, and buying
Helen Katz
GENERAL HF5826.5 K38 2007
Principles of Advertising: A global perspective
Monle Lee & Carla Johnson
GENERAL HF5821 L35 2005
Social Communication in Advertising: Consumption in the mediated marketplace
William Leiss, Stephen Kline, Sut Jhally & Jacqueline Botterill
GENERAL HF5827 S63 2005
Internet Advertising: Theory and practice
David W. Schumann & Esther Thorson
GENERAL HF6146 I58 A38 2007
Web Site Public Relations: How corporations build and maintain relationships online
Mihaela Vorvoreanu
GENERAL HD59 V67 2008
Advertising 2.0: Social media marketing in a Web 2.0 world
Tracy L. Tuten
GENERAL HF6146 I58 T88 2008
Ethics in Public Relations: A guide to best practice
Patricia J. Parsons
GENERAL HD59 P3548 2008
Humor in the Advertising Business: Theory, practice, and wit
Fred K. Beard
GENERAL HF5821 B37 2008
Imaging in Advertising: Verbal and visual codes of commerce
Fern L. Johnson
GENERAL HF5821 J64 2008
Primer of Public Relations Research
Don W. Stacks
GENERAL HM1221 S78 2002
Madison Avenue and the Color Line: African Americans in the advertising industry
Jason Chambers
GENERAL HF5813 U6 C465 2008

Communication Research Recommended Reading

Publication Manual of the American Psychological Association
GENERAL BF76.7 P83 2001

Writing Literature Reviews: A guide for students of the social and behavioral sciences
Jose L. Galvan
GENERAL H61.8 G3 1999
Essentials of Communication Research
Don W. Stacks & John E. Hocking
GENERAL P91.3 S7 1992
Applications of Computer Content Analysis
Edited by Mark D. West
GENERAL P87 P74 v.17
Theory, Method and Practice in Computer Content Analysis
Edited by Mark D. West
GENERAL P87 P47 v.16
Media and Communication Research Methods
Arthur Asa Burger
WCU GENERAL
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The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research
Andrew F. Hayes, Michael D. Slater & Leslie B. Snyder
ASU MAIN STACKS
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Communication Research Measures: A sourcebook
Edited by Rebecca B. Rubin, Philip Palmgreen & Howard E. Sypher
GENERAL P91.3 C62 1994
Mass Communication Research Methods
Anders Hansen, Simon Cottle, Ralph Negrine & Chris Newbold
GENERAL P91.3 M366 1998

Media Law Recommended Reading

The Law of Journalism & Mass Communication
Robert Trager, Joseph Russomanno & Susan Dente Ross
ASU/WCU
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Communication Law in America
Paul Siegel
ASU MAIN STACKS

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Cases in Communications Law: Liberties, restraints, and the modern media
John D. Zelezny
ASU MAIN STACKS
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The Permission Seeker's Guide Through the Legal Jungle: Clearing copyrights, trademarks and other rights for entertainment and media productions
Joy R. Butler
ASU MAIN STACKS
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Communication Theory Recommended Reading

Essentials of Mass Communication Theory
Arthur Asa Berger
GENERAL P90 B413 1995

An Integrated Approach to Communication Theory and Research
Edited by Michael B. Salwen and Don W. Stacks
GENERAL P91 I558 1996
Global Communication
Edited by Yahya R. Kamalipour
ASU MAIN STACKS
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Conglomerates and the Media
Patricia Aufderheide, Erik Barnouw, Richard M. Cohen, Thomas Frank, David Lieberman, et al.
GENERAL P92 U5 C66 1997
Milestones in Mass Communication Research: Media effects
Shearon A. Lowery & Melvin L. DeFleur
GENERAL HM258 L68 1995

Media History Recommended Reading

Media, History, Society: A cultural history of U.S. media
Janet M. Cramer
ASU MAIN STACKS
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Tube of Plenty: The evolution of American television
Erik Barnouw
GENERAL HE8700.8 B37 1990
American Media History
Anthony R. Fellow with John Tebbel
GENERAL P92 U5 F45 2005
Edward R. Murrow and the Birth of Broadcast Journalism
Robert A. Edwards
GENERAL PN4874 M89 E38 2004
Mainstreams of American Media History
Hiley H. Ward
GENERAL PN4855 W37 1997
The Yellow Journalism: The press and America's emergence as a world power
David R. Spencer
GENERAL PN4864 S64 2007
Women in American Journalism: A new history
Jan Whitt
ASU PN4872 W47 2008
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